Stephen King's a smart guy

Kindle Nation Daily reports that Stephen King's newest, Blockade Billy, is available in Kindle and other e-formats five weeks in advance of the hardcover edition-- what they describe as reverse "windowing." Apparently Mr. King, who has the clout to do what the rest of us can't, hung onto his e-rights and is releasing the ebook under his own imprint, Storyville. At first I thought it was a bargain at $7.99, compared to the publisher-set price of $16.99 for his last book, Under the Dome. It's interesting to note, though, that the reviews on Amazon are already complaining that this is a short story, and not worth the price (whereas Under the Dome is a massive book that makes the OED look short).