The power of price

One of the biggest reasons to go indie, IMHO, is the ability to set your own prices. You would think small e-presses would get the need for low prices, but they don't always. I took a look at my single erotic romance the other day (written under a pen name, and I'm trying to get the rights back) and saw that the Kindle edition is down around #280,000 in the Amazon store. The reason? The publisher is asking over $8.00. For a novella. It's an older book now, and it's simply not going to move priced that high. I can guarantee I could be selling a lot more copies if I were able to Kindle it myself.