A very good blog post by author Maureen Johnson here. Quotes: "I think there are people out there who see the internet as a way of employing the same old techniques of SHILL, SHILL, SHILL...The other side, the side I am on, is the one that sees an organic internet full of people." And, "What I am saying is that I am tired of the rush to commodify everything, to turn everything into products, including people. I don’t want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. Which I won’t, because I am weird."