Every now and then, I see someone say something like, "Oh, you silly indie writers! All you're interested in is money! What about art?"
Well, what about it? Some of us write art, and some of us are just hack writers, but hopefully we're all trying to improve our writing to the best of our ability. But what's wrong with trying to make money at it as well? No one should feel like they have to apologize for being happy about making money. Writing is a business. A lot of indies are thrilled and excited because this is the first time (perhaps in ten or twenty years) that they've ever made significant amounts of money at writing, and that's a great feeling. Why chastise them for it, and suggest that they're focusing on the wrong thing?
Personally, it seems to me that if I find myself making more and more money at writing, that's an indication that my business is becoming more successful all the time. And that's something to cheer about.