Tuesday, August 28, 2012


Everyone knows about John Locke and the disturbingly widespread practice of buying reviews now. But here's another article about an author creating multiple personas online for writing his own reviews, as well as carrying on conversations with himself on "well-known forums." This is old news, dating from July, but in concert with the purchased reviews article, it's rather discouraging to see how many people are cheating their way to the top.

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