Because payments from retailers are two months behind, it's now possible for me to guesstimate how much I will earn this year. My earnings are decidedly down-- last year I earned approximately $30,000 from indie publishing, whereas this year I earned a bit less than $22,000. That breaks down as follows:
Smashwords (mostly iTunes but some B&N as well): $4800
KDP (Amazon): $12,700
$22K is still a lot more than I've earned from my writing in the past, so I'm definitely not complaining. But obviously one would like to see one's earnings go up, not down, particularly when you consider I had thirteen new releases this year (for a total of 34 titles under three pen names). It does feel like I'm running faster to wind up further behind:-).
But to be fair, the market shifts and twists so much it's hard to know how well one is doing. I earned a great deal of money from B&N at the beginning of 2011, but that well dried up abruptly when they adjusted the way they handled erotica. This means that my 2012 sales were perhaps not down that far from the second half of last year.
I only got onto Smashwords at the end of last year, and so far it's obviously contributing a good deal to my income-- but that figure was also inflated by being on the bestseller list at the beginning of 2012, so how I'll do there next year is anyone's guess. Oddly, my regular romance seems to sell fairly well on SW, even though my romance sales are pretty much dead on Amazon, where I'm mostly selling under my pen names now.
My PubIt sales are down quite a bit from the beginning of the year, but my sales (mostly erotic romance) have held steady there since mid-2012, so I hope my income there will remain consistent, if not spectacular. Consistency is a good thing!
What I intend to do is continue turning out erotic romance shorts, and focus on those pen names. I'd like to see one or more titles really resonate with readers, in order to grow my sales, but that's not entirely within my control. All I can do is write the best books I can, and hope some of them will make a splash at some point. I'm not doing much to promote Ellen right now, but in order to keep her visible, I do intend to bundle three of my novellas under a single title. And of course there should be a re-release of The Light in the Darkness from Bantam later in 2013.