Covers matter

I'm not sure "the cover is everything," as Lee Goldberg recently said on Kindleboards, but the cover certainly matters. If you're an indie author and your book isn't selling as much as you think it should, do seriously consider revamping the cover. Since I changed Isn't It Romantic's cover five days ago, it's sold eighty copies or thereabouts, and has gone from a lukewarm seller (usually in the 4000s on the Kindle books list) to a good seller (usually around 1500-2000). It seems to be doing as well as the rest of my contemporary romances now, which is what I was hoping for.